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September Sale! Buy Any 3 Serums or Oils & Get Free Gel Cleanser

We are on a mission to care for our water systems through clean, sustainable, water-safe cosmetics.

PEG-free     |     Artificial Fragrance Free     |      Cruelty-free    |   No Petroleum or Petroleum Byproducts     |     Silicone-free


At Stoic we believe a beautiful life is the ethically led life!

Our products all end their journey from nature back to nature by way of our water systems. Stoic Beauty is committed to deep environmental stewardship by only formulating with ingredients that biodegrade safely in water.

The average North American uses 30 gallons of water a day. With that water, cosmetic chemicals make their way into the wastewater system, with little to oversight and regulation.

We at Stoic believe that beauty arises from interdependency with our natural world and communities. This means we must take greater care of how our choices impact water eco-systems.

We are a committed formulation laboratory to Water Safe Cosmetic Formulation. 

We research carefully every ingredient that enters our products. We want to know if it biodegrades well. And ensure it does not bioaccumulate in marine life.
If there is any doubt - it's out!

No Parabens

These commonly used preservatives have been found in the tissues of marine animals and have been found to contribute to coral reef destruction. Already banned in the EU, we are a 100% paraben-free manufacturer.

No Oxybenzone and Octinoxate

Already a banned ingredient in Hawaii, oxybenzone and octinoxate are a major contributing factor in coral reef degradation and coral bleaching.

No Triclosan

Tricolasan is an antibacterial and antifungal agent that has been found harmful to microbial aquatic life.

No Synthetic Fragrances

Synthetic fragrance is cheaply available and easy to produce and has become ubiquitous in the beauty industry. However, waste treatment is not able to prevent fragrance entering our waterways and more research is uncovering its harmful effects. Stanford's Hopkins Marine Station research has shown that even small amounts of synthetic fragrance can enter and damage cell defence in mussels, exacerbating the damage of other chemical contaminants.

No Sulfates

Sulfates are surfactants that cause shampoos, cleansers, and soaps to foam. Sodium Lauryl Sulfate or Sodium Laureth Sulfate, in addition to being made from non-sustainable palm oil, have been shown by the US National Library of Medicine to be toxic to aquatic life.


Join our mission to save our water ways. By choosing mindful stoic beauty rituals, we can cast a vote for the world we want to live in. Where WATER is clean, safe, and supportive of all life.

Science |

We hold ourselves to the highest efficacy standards. This should be backed by solid research, solid science, solid evidence.

Well-Being | 

Beauty products should be clean, cruelty-free, and contribute to our overall well-being. This includes avoiding ingredients that compromise health for beauty. 

Community | 

We value fair trade, sustainably sourced ingredients. Beautiful products support beautiful communities around the world and should contribute to the overall ecosystem of conscious caretaking of people and planet. 

That is the baseline. Good product, well made, fair-trade. Water safe.

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