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Water-Safe Skincare

Our Stoic Beauty team is passionate about the unique range of products developed by MIT & UofT trained chemist Dr. Jolanta Wodzinska. Each product is a formulation that uses botanical actives for complex skin concerns: rosacea, excess dryness, acne prone skin.

Stoic Beauty has also worked to elevate classic skincare staples to a new standard: the water-safe standard.

Our products all end their journey from nature back to nature by way of our water systems. Stoic Beauty is committed to deep environmental stewardship by only formulating with ingredients that biodegrade safely in water.

The average North American uses 30 gallons of water a day. With that water, cosmetic chemicals make their way into the wastewater system, with little to oversight and regulation.

We at Stoic believe that beauty arises from interdependency with our natural world and communities. This means we must take greater care of how our choices impact water eco-systems.

We are a committed formulation laboratory to Water Safe Cosmetic Formulation. 

We research carefully every ingredient that enters our products. We want to know if it biodegrades well. And ensure it does not bioaccumulate in marine life.
If there is any doubt - it's out!

No Parabens

These commonly used preservatives have been found in the tissues of marine animals and have been found to contribute to coral reef destruction. Already banned in the EU, we are a 100% paraben-free manufacturer.

No Oxybenzone and Octinoxate

Already banned in Hawaii, oxybenzone and octinoxate are major contributing factors in coral reef degradation and bleaching.

No Triclosan

Triclosan is an antibacterial and antifungal agent that has been found harmful to microbial aquatic life.

No Synthetic Fragrances

Synthetic fragrance is cheaply available and easy to produce and has become ubiquitous in the beauty industry. However, waste treatment cannot prevent fragrance from entering our waterways, and more research is uncovering its harmful effects. Stanford's Hopkins Marine Station research has shown that even small amounts of synthetic fragrance can enter and damage cell defence in mussels, exacerbating the damage of other chemical contaminants.

No Sulphates

Sulphates are surfactants that cause shampoos, cleansers, and soaps to foam. In addition to being made from non-sustainable palm oil, Sodium Lauryl Sulphate or Sodium Laureth Sulphate have been shown by the US National Library of Medicine to be toxic to aquatic life.