Water-safe skincare means that the onus of research is on us! This means we are keeping up with the latest studies to ensure we avoid ingredients that show ANY sign of being detrimental to water systems. We do this work, so you don't have to be an INCI-reading detective deciphering every ingredient!
That being said, it is worth noting: cosmetic ingredients' impact on marine life is not overseen by a governing body that provides recommendations or guidelines for producing water-safe products or products with lessened aquatic environmental impact. Organizations like the EPA (Environmental Protection Agency) and Cradle to Cradle (C2C) are leading the charge for environmental hazard detection, but neither have a specific aquatic safety focus.
While many ingredients are individually regulated by country or region, such as sunscreen products, differences in classification vary widely by country and often focus on human impact rather than aquatic life impact.
This means it is rather difficult to simply google "skincare that is safe for the ocean" -- there is not one organization accumulating, interpreting and representing the latest environmental science data.
For more information on how me implement this read our Water-safe Blog Post.
